Data as of Q4 2025 (Dec 31, 2025)

Willis Investment Counsel

โ€ขCIK: 1310929โ€ขFiling: Q4 2025

**Willis Investment Counsel** manages $1.9B across a diversified portfolio of 130 positions. The firm maintains significant exposure to established technology and healthcare leaders, highlighted by top holdings in JNJ ($75.6M), CSCO ($64.2M), and MSFT ($54.7M). Notable allocations also include ACN ($52.0M), RYLBF ($47.9M), and TXN ($46.1M). This concentration suggests a disciplined, large-cap focus across defensive and growth sectors.

Total AUM
$1.9B
QoQ Performance
+5.8%
Positions
130
Top 10 Concentration
26.5%
Latest Filing
Q4 2025

Top Holdings Allocation

JNJ3.9%
CSCO3.3%
MSFT2.8%
ACN2.7%
CB2.5%
TXN2.4%
CAT2.4%
LMT2.4%

๐Ÿ“ˆ Biggest Buys

WM
Waste Management Inc New
NEW
0.8% of portfolio
ABT
Abbott Laboratories
+86.4%
1.3% of portfolio
ADBE
Adobe Systems Inc
+138.9%
0.7% of portfolio
VBR
Vanguard Small Cap Value ETF
+44.7%
0.9% of portfolio
ZTS
Zoetis Inc
+40.1%
0.7% of portfolio

๐Ÿ“‰ Biggest Sells

CLX
Clorox Co Del Com
-12.0%
1.1% of portfolio
LMT
Lockheed Martin Corp
-5.5%
2.4% of portfolio
UPS
United Parcel Service
-8.0%
1.1% of portfolio
BHP
BHP Billiton Ltd
-5.8%
1.5% of portfolio
MEDP
Medpace Holdings, Inc
-23.2%
0.3% of portfolio

Sector Breakdown

Other42.6%
Technology16.6%
Healthcare12.3%
Industrial7.8%
Financial6.8%
Consumer6.1%
Energy3.5%
Consumer Staples1.7%

๐Ÿšช Exited Positionssold since Q3 2025

โ€”
Sycamore Entmt Group Inc
SOLD
$10

Changes from Q3 2025

NEW4 new positions
โ†‘75 increased
โ†“21 decreased

Historical Filings

Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024Q4 2023