Data as of Q4 2025 (Dec 31, 2025)

Sterling Investment Counsel, LLC

โ€ขCIK: 1925853โ€ขFiling: Q4 2025

**Sterling Investment Counsel, LLC** manages $349M across a diversified portfolio of 187 positions. The fund exhibits significant concentration in core growth and income strategies, notably allocating $35.7M to IVW and $30.7M to QQQM. Key holdings further include substantial positions in JEPI ($27.8M), CGXU ($21.2M), and AAPL ($17.5M). This structure suggests a tactical blend of broad market exposure with targeted income generation and large-cap technology exposure.

Total AUM
$349.0M
QoQ Performance
+11.9%
Positions
144
Top 10 Concentration
51.4%
Latest Filing
Q4 2025

Top Holdings Allocation

IVW
QQQM
JEPI
CGXU
AAPL
IVW10.2%
QQQM8.8%
JEPI8.0%
CGXU6.1%
AAPL5.0%
IJH3.6%
GOOGL2.8%
IVV2.4%

๐Ÿ“ˆ Biggest Buys

AAPL
APPLE INC
+16.8%
5.0% of portfolio
MSFT
MICROSOFT CORP
+37.9%
2.3% of portfolio
GOOGL
ALPHABET INC
+19.8%
2.8% of portfolio
HYG
ISHARES TR
NEW
0.4% of portfolio
NOW
SERVICENOW INC
+420.3%
0.4% of portfolio

๐Ÿ“‰ Biggest Sells

IVW
ISHARES TR
-1.5%
10.2% of portfolio
JPST
J P MORGAN EXCHANGE TRADED F
-43.2%
0.2% of portfolio
BLK
BLACKROCK INC
-11.5%
0.3% of portfolio
GLW
CORNING INC
-9.5%
0.3% of portfolio
QQQM
INVESCO EXCH TRADED FD TR II
-0.3%
8.8% of portfolio

Sector Breakdown

Other63.6%
Technology15.6%
Financial5.7%
Consumer5.4%
ETF3.3%
Healthcare2.9%
Consumer Staples1.1%
Communication0.8%

๐Ÿšช Exited Positionssold since Q3 2025

HMOP
HARTFORD FDS EXCHANGE TRADED
SOLD
$6.9M
SGOV
ISHARES TR
SOLD
$4.7M
MUB
ISHARES TR
SOLD
$646.2K
ORCL
ORACLE CORP
SOLD
$283.7K
ODC
OIL DRI CORP AMER
SOLD
$235.2K
+1 more exited positions

Changes from Q3 2025

NEW63 new positions
โ†‘75 increased
โ†“29 decreased

Historical Filings

Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024Q4 2023