Data as of Q4 2025 (Dec 31, 2025)

Prentice Capital Management, LP

•CIK: 1326150•Filing: Q4 2025

**Prentice Capital Management, LP** manages $63M across a concentrated portfolio of 24 positions. The fund exhibits significant conviction in select names, with top holdings including SNAP and GRPN, each representing an $8.8M allocation. Further notable concentrations include KK0 at $8.4M and JBLU at $6.8M, indicating targeted, high-conviction bets within their investment thesis.

Total AUM
$63.5M
QoQ Performance
-3.1%
Positions
21
Top 10 Concentration
79.3%
Latest Filing
Q4 2025

Top Holdings Allocation

SNAP
GRPN
KK0
JBLU
PTON
COTY
OPEN
SNAP13.9%
GRPN13.8%
KK013.3%
JBLU10.6%
PTON5.4%
COTY5.4%
OPEN5.1%
GPRO4.2%

📈 Biggest Buys

OPEN
OPENDOOR TECHNOLOGIES INC
NEW
5.1% of portfolio
GRPN
GROUPON INC
+40.6%
13.8% of portfolio
SBUX
STARBUCKS CORP
NEW
3.3% of portfolio
—
NEXTNAV INC
NEW
3.0% of portfolio
COTY
COTY INC
+63.0%
5.4% of portfolio

📉 Biggest Sells

JBLU
JETBLUE AWYS CORP
-34.8%
10.6% of portfolio
CALY
TOPGOLF CALLAWAY BRANDS CORP
-39.5%
3.6% of portfolio
PTON
PELOTON INTERACTIVE INC
-27.1%
5.4% of portfolio
HLF
HERBALIFE LTD
-36.2%
3.1% of portfolio
SNAP
SNAP INC
-7.3%
13.9% of portfolio

Sector Breakdown

Other96.7%
Consumer3.3%

🚪 Exited Positionssold since Q3 2025

COMP
COMPASS INC
SOLD
$2.8M
LYFT
LYFT INC
SOLD
$1.8M

Changes from Q3 2025

NEW8 new positions
↑6 increased
↓8 decreased

Historical Filings

Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024Q4 2023

📌 Top Holdings

SNAP13.9%
SNAP INC
$8.8M
GRPN13.8%
GROUPON INC
$8.8M
KK013.3%
NEXTNAV INC
$8.4M
JBLU10.6%
JETBLUE AWYS CORP
$6.8M
PTON5.4%
PELOTON INTERACTIVE INC
$3.4M

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