Data as of Q4 2025 (Dec 31, 2025)

Holland Advisory Services, Inc.

โ€ขCIK: 1890183โ€ขFiling: Q4 2025

Holland Advisory Services, Inc. manages $74M across a portfolio of 45 positions. The fund exhibits a significant allocation to broad market indices, notably holding IVV at $22.5M and IJH at $17.7M. Further concentration is visible in sector-specific ETFs, including IJR ($9.6M) and VTI ($2.6M). The remaining capital is distributed across major tech and financial names such as AAPL ($2.1M) and MSFT ($1.6M).

Total AUM
$74.1M
QoQ Performance
+1.8%
Positions
35
Top 10 Concentration
81.8%
Latest Filing
Q4 2025

Top Holdings Allocation

IVV
IJH
IJR
IVV30.4%
IJH23.9%
IJR12.9%
VTI3.5%
AAPL2.8%
MSFT2.2%
4I11.6%
IWP1.6%

๐Ÿ“ˆ Biggest Buys

IJR
ISHARES TR
+3.8%
12.9% of portfolio
IJH
ISHARES TR
+1.9%
23.9% of portfolio
IVV
ISHARES TR
+1.2%
30.4% of portfolio
MRK
MERCK & CO INC
NEW
0.3% of portfolio
DON
SPDR DOW JONES INDL AVERAGE
NEW
0.3% of portfolio

๐Ÿ“‰ Biggest Sells

IWS
ISHARES TR
-10.4%
0.5% of portfolio
XOM
EXXON MOBIL CORP
-6.6%
0.8% of portfolio
JPM
JPMORGAN CHASE & CO.
-3.3%
1.6% of portfolio
AAPL
APPLE INC
-1.3%
2.8% of portfolio
BRO
BROWN & BROWN INC
-4.4%
0.8% of portfolio

Sector Breakdown

Other53.3%
ETF30.4%
Technology6.4%
Financial2.3%
Consumer2.1%
Healthcare1.6%
Consumer Staples1.2%
Industrial1.0%

๐Ÿšช Exited Positionssold since Q3 2025

NDQ
INVESCO QQQ TR
SOLD
$645.4K
HD
HOME DEPOT INC
SOLD
$219.9K
OKE
ONEOK INC NEW
SOLD
$202.2K

Changes from Q3 2025

NEW3 new positions
โ†‘21 increased
โ†“11 decreased

Historical Filings

Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024Q4 2023