Data as of Q4 2025 (Dec 31, 2025)

HF Advisory Group, LLC

โ€ขCIK: 1963169โ€ขFiling: Q4 2025

**HF Advisory Group, LLC** manages $287M across a diversified portfolio of 168 positions. The firm maintains significant exposure to technology and financial sectors, evidenced by top holdings including GOOG ($7.6M) and MSFT ($6.3M). Notable allocations also include DGRO ($8.8M) and a concentrated banking sector presence with JPM ($5.4M) and WFC ($5.1M). This structure suggests a core focus on established, large-cap growth and financial stability.

Total AUM
$286.6M
QoQ Performance
+5.3%
Positions
130
Top 10 Concentration
21.2%
Latest Filing
Q4 2025

Top Holdings Allocation

DGRO3.1%
GOOG2.7%
FALN2.3%
MSFT2.2%
LGLV2.1%
JPM1.9%
WFC1.8%
BAC1.8%

๐Ÿ“ˆ Biggest Buys

UL
UNILEVER PLC
NEW
0.7% of portfolio
GIS
GENERAL MLS INC
+299.0%
0.8% of portfolio
DOC
HEALTHPEAK PROPERTIES INC
NEW
0.5% of portfolio
KVUE
KENVUE INC
+47.6%
1.4% of portfolio
4I1
PHILIP MORRIS INTL INC
+27.9%
1.4% of portfolio

๐Ÿ“‰ Biggest Sells

UPS
UNITED PARCEL SERVICE INC
-61.7%
0.4% of portfolio
PFE
PFIZER INC
-40.3%
0.8% of portfolio
V
VISA INC
-19.3%
1.0% of portfolio
BRK/B
BERKSHIRE HATHAWAY INC DEL
-10.9%
1.6% of portfolio
ABNB
AIRBNB INC
-40.2%
0.2% of portfolio

Sector Breakdown

Other58.9%
Technology11.2%
Financial10.3%
Consumer5.2%
Healthcare3.9%
Consumer Staples2.3%
Industrial2.1%
Energy2.0%

๐Ÿšช Exited Positionssold since Q3 2025

UL
UNILEVER PLC
SOLD
$1.9M

Changes from Q3 2025

NEW3 new positions
โ†‘107 increased
โ†“56 decreased

Historical Filings

Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024Q4 2023