Latest imported 13F data·Q1 2026 filings are being imported as managers file

First Heartland Consultants, Inc.

•CIK: 1428793•Filing: Q4 2025

**First Heartland Consultants, Inc.** manages $1.3B across a diversified portfolio of 533 positions. The fund exhibits a notable concentration in sector and index-tracking ETFs, with top holdings including ACIO at $46.9M and SPYM at $46.6M. Significant allocations are also directed toward broad market exposure via NDQ ($45.4M) and SPY ($35.0M). This structure suggests a tactical, index-oriented approach to capital deployment.

Total AUM

$1.3B

QoQ Performance

+6.4%

Positions

281

Top 10 Concentration

28.3%

Latest Filing

Q4 2025

Top Holdings Allocation

ACIO3.6%

SPYM3.5%

NDQ3.4%

SPY2.7%

SPDW2.4%

DRSK2.1%

RDVY2.0%

IVW1.9%

📈 Biggest Buys

SPDR INDEX SHS FDS

+25.9%

2.4% of portfolio

J P MORGAN EXCHANGE TRADED F

NEW

0.3% of portfolio

TIDAL ETF TR

+36.6%

1.1% of portfolio

WEDBUSH SER TR

+63.0%

0.8% of portfolio

FIRST TR EXCHANGE-TRADED FD

+30.3%

1.2% of portfolio

📉 Biggest Sells

ETF SER SOLUTIONS

-16.0%

1.5% of portfolio

ISHARES

-24.7%

0.6% of portfolio

FIRST TR EXCHNG TRADED FD VI

-36.8%

0.3% of portfolio

ISHARES TR

-56.8%

0.1% of portfolio

VANGUARD STAR FD

-18.5%

0.5% of portfolio

Sector Breakdown

Other87.8%

ETF4.7%

Technology3.9%

Consumer1.7%

Financial0.7%

Healthcare0.6%

Industrial0.3%

Energy0.1%

🚪 Exited Positionssold since Q3 2025

ISHARES TR

SOLD

$5.6M

ISHARES TR

SOLD

$2.5M

INNOVATOR ETFS TRUST

SOLD

$2.0M

FIRST TR EXCHANGE TRADED FD

SOLD

$1.3M

FIRST TR EXCHNG TRADED FD VI

SOLD

$1.2M

+322 more exited positions

Changes from Q3 2025

NEW4 new positions

↑126 increased

↓69 decreased

Historical Filings

Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024Q1 2024Q4 2023Q3 2023Q2 2023Q1 2023Q4 2022

📌 Top Holdings

ETF SER SOLUTIONS

SPDR SERIES TRUST

SPDR S&P 500 ETF TR

SPDR INDEX SHS FDS

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