Data as of Q4 2025 (Dec 31, 2025)

Cannon Financial Strategists, Inc.

โ€ขCIK: 2031123โ€ขFiling: Q4 2025

**Cannon Financial Strategists, Inc.** manages $719M across a diversified portfolio of 100 positions. The firm exhibits significant conviction in select names, with its top holdings including DFIC at $119.0M and SLYV at $91.1M. Further concentration is evident in SPYG ($87.4M) and AVLV ($82.1M), suggesting a tactical focus on specific market segments. This allocation profile indicates a concentrated, high-conviction approach to generating alpha.

Total AUM
$719.3M
QoQ Performance
+2.9%
Positions
58
Top 10 Concentration
77.2%
Latest Filing
Q4 2025

Top Holdings Allocation

DFIC
SLYV
SPYG
AVLV
BIV
DFIC16.5%
SLYV12.7%
SPYG12.2%
AVLV11.4%
BIV6.5%
VUG4.3%
SPIP3.8%
AVEM3.7%

๐Ÿ“ˆ Biggest Buys

ICSH
ISHARES TR
+22.6%
1.5% of portfolio
BIV
VANGUARD BD INDEX FDS
+3.8%
6.5% of portfolio
DFIC
DIMENSIONAL ETF TRUST
+1.2%
16.5% of portfolio
SPIP
SPDR SERIES TRUST
+4.7%
3.8% of portfolio
SLYV
SPDR SERIES TRUST
+0.8%
12.7% of portfolio

๐Ÿ“‰ Biggest Sells

SPYG
SPDR SERIES TRUST
-1.3%
12.2% of portfolio
VUG
VANGUARD INDEX FDS
-2.1%
4.3% of portfolio
AVDE
AMERICAN CENTY ETF TR
-3.0%
2.9% of portfolio
AVEM
AMERICAN CENTY ETF TR
-1.5%
3.7% of portfolio
VIOV
VANGUARD ADMIRAL FDS INC
-1.7%
2.0% of portfolio

Sector Breakdown

Other96.1%
ETF1.0%
Technology0.6%
Consumer Staples0.6%
Healthcare0.5%
Financial0.4%
Consumer0.4%
Utilities0.3%

๐Ÿšช Exited Positionssold since Q3 2025

โ€”
ISHARES TR
SOLD
$1.5M
IBDQ
ISHARES TR
SOLD
$987.6K
EFX
EQUIFAX INC
SOLD
$235.5K
NFLX
NETFLIX INC
SOLD
$231.4K
PEG
PUBLIC SVC ENTERPRISE GRP IN
SOLD
$201.1K

Changes from Q3 2025

NEW1 new position
โ†‘44 increased
โ†“22 decreased

Historical Filings

Q4 2025Q3 2025Q2 2025Q1 2025Q4 2024Q3 2024Q2 2024